Examples from Victoria Secret:
This green zippy number is called a Zip-halter, one piece monokini by Kenneth Cole. The tag line on the website: "How low can you go?" Morally or what?
This suit has its own name: Vix (and it is trademarked). From the website: "Exclusively designed for Victoria's Secret. A stone-bold stunner." I would have to BE stoned to get into this thing.
This suit is from the Beach Sexy line. From the website: "Cut out for one stylish beach appearance." All that comes to mind here is banana split.
From the website: " A swim treasure to luster after, with handmade mother-of-pearl and glass bead embellishment." This suit actually has a metal ring on the front of it. If you paid attention in science class you would know that metal gets really hot in sunlight. Maybe branding is the new way to be beach sexy. "O" stands for "O man, am I hot!"